Introduction
This course explores the intersection of digital communication, data visualization, and public health within a One Health context. Learners will gain skills in designing impactful social media campaigns, creating health infographics, and communicating complex scientific messages to the public. Through real-world case studies and interactive projects, students will build the capacity to promote health awareness in the animal–human–environment interface.
Learning Goals
Learners will understand the principles of One Health and its importance in global health communication, apply digital literacy and visual storytelling in public health campaigns, design social media content and infographics for animal health advocacy, and evaluate digital strategies used in health communication campaigns across ASEAN.
Course Operation Period
August 1 – November 15, 2025
Course Level
Intermediate
Prerequisites
To complete this course successfully, learners should have:
1. Basic computer and internet skills
2. Interest in communication, public health, or One Health
3. No formal prerequisite course required
Evaluation Standard
Evaluation Standard
| Item |
Title |
Score (%) |
Implementing Week |
Method |
Remarks |
| Assignment |
Audience Analysis Profile |
25% |
Week 3 |
Written submission |
Individual |
| Discussion |
Weekly Topic Discussions |
15% |
Weeks 1–11 |
Forum participation |
Instructor-graded |
| Midterm |
Infographic Critique Activity |
20% |
Week 6 |
Peer review |
Rubric-based |
| Final Exam |
Final One Health Infographic Project |
40% |
Week 12–13 |
Project submission + presentation |
Showcase gallery |
| Total |
100% |
|
Summary of Curriculum
Summary of Curriculum
| Topics and Activities |
Content Name and URL |
Remarks |
| Introduction to One Health & Communication |
WHO One Health Q&A |
Video + Discussion |
| Science & Health Communication Principles |
NAS – Communicating Science Effectively |
Reading + Lecture |
| Audience Analysis & Message Framing |
CDC Audience Analysis Guide |
Assignment 1 |
| Social Media for Public Health |
WHO Social Media Toolkit |
Quiz + Practice |
| Infographic Design Basics |
Venngage Blog |
Critique Activity |
| Infographic Tools (Canva, Piktochart) |
Canva Design School |
Hands-on Task |
| Case Study: Rabies Awareness |
WOAH Rabies Toolkit |
Guest Discussion |
| Visual Storytelling & Data Visualization |
WHO Data Toolkit |
Interactive Activity |
| Cross-cultural Communication in ASEAN |
Springer Chapter (ICT Tourism) |
Group Discussion |
| Caption Writing for Infographics |
CDC Writing Guide |
Writing Practice |
| Case Study: ASEAN COVID-19 Communications |
ASEAN COVID-19 Portal |
Discussion |
| Final Project Workshop & Showcase |
Workshop Guide (Uploaded) |
Final Project |
Textbook & References
• WHO One Health Q&A (2017)
• National Academies: Communicating Science Effectively (2017)
• CDC Audience Analysis Guide (2019)
• WHO Social Media Toolkit (2022)
• Venngage Infographic Guide (2025)
• Canva Design School
• OIE Rabies Toolkit
• WHO Data Use Toolkit
• ASEAN COVID-19 Response Portal
Professor Information
- Mr. Sokom Kong
- Royal University of Agriculture, Cambodia
- Veterinary Public Health, One Health Communication, Digital Health Education
- kong.sokom9@gmail.com
- I am a faculty member at the Royal University of Agriculture, Cambodia, with a background in Veterinary Medicine and advanced training in Science and Innovation for One Health. My expertise focuses on integrating science communication, digital design, and public health to improve awareness and action at the animal-human-environment interface. I have designed multiple e-learning courses, created health communication campaigns, and developed visual content for global organizations such as the World Organization for Animal Health (WOAH).
T.A. Information
- Dr. Ly Chenda
- SkinMedics Clinic
- Medical Doctor, Dermatologist
- chendaly16@gmail.com
- With a strong foundation as a medical doctor specializing in general disease consultation and dermal infectious diseases, I began my clinical journey at EK Skin and Laser Clinic in Phnom Penh following my graduation from the University of Health Sciences, Cambodia. After completing my Master's degree at Mae Fah Luang University in Thailand, I continued to advance my expertise at SkinMedics Clinic. Beyond clinical practice, I am passionate about the intersection of human, animal, and environmental health. I have actively contributed to One Health education by co-developing an interdisciplinary course for the Southeast Asia One Health Workforce Academies (SEA OHWA), collaborating closely with professionals from animal and environmental health sectors. This experience reflects my commitment to integrative, cross-sectoral approaches that drive impactful health solutions for our region.
- Mr. Phal Phin
- Phnom Penh Animal Welfare Society (PPAWS)
- Veterinary Assistant
- phalphin34@gmail.com
- I am a recent graduate in Veterinary Medicine and currently working as a veterinary assistant at Phnom Penh Animal Welfare Society (PPAWS). PPAWS is a full-service veterinary clinic and animal welfare organization that plays a vital role in promoting animal health and well-being in Cambodia. Our clinic’s services not only support the health of pets and stray animals, but also help fund many of PPAWS’ life-changing projects that benefit both animals and the Khmer community.
Through my work, I take pride in contributing to the improved well-being of stray cats and dogs in Phnom Penh. I’m passionate about participating in community outreach, health education campaigns, and sharing knowledge on One Health and digital literacy—topics I believe are essential in today’s modern world.
Other Support Members
- Mr. Em Vy
- Romni Digital
- Web & Graphic Design, Adobe Creative Suite, UI/UX
- samrith.v@gmail.com
- I'm a web designer and front-end developer at Romni Digital Co., Ltd. with practical experience building websites for both local and international clients. I enjoy designing clean, user-friendly interfaces and writing well-organized code using HTML, CSS, JavaScript, and modern frameworks like Vue.js and React to create interactive and engaging webpages. Along the way, I’ve worked with different content management systems and collaborated on digital artwork and web graphics projects using tools like Photoshop, Illustrator, and InDesign. I’m passionate about helping clients share their ideas and stories with the world through compelling digital experiences that look great and run smoothly across all devices.
How to Provide Assistance for Learners
Learners will receive assistance through:
• Weekly announcements and discussion forums in ACU-LMS
• A dedicated Q&A board
• 48-hour response time through LMS messages and email
• Personalized feedback on assignments and infographic projects
• Mid-course survey for instructional improvement
• TA monitoring for learner progress
• Accessible materials with transcripts and mobile-friendly formats
